During the initial reporting and analysis phase, our SEO experts perform comprehensive keyword research and run an in-depth competitive intelligence review to identify missed revenue streams that your current website may not be taking advantage of. In addition to this, we perform a thorough evaluation of your website architecture, meta tags, sitemap, information architecture, internal linking structure, navigation, web server configuration and more. Any technical issues we find that may be negatively affecting your website’s ability to rank high in search engines are corrected immediately.